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This site has the following on the site, "You just found an awesome front end developer." Our analyzers noticed that the web page also said " My name is Karl Tynan." The Website also stated " And I am an award-winning front end developer. Currently working at Gibe Digital. I spend a lot of time using Umbraco. And I recently completed my Microsoft Certified Professional training in HTML5. You will most likely find me writing bespoke HTML, CSS and jQueryJavaScript, but dont be too surprised if I am playing around with C Razor. Or front end event near you. Clean, modern and semantic HTML5 markup. Use of Less CSS preprocessor." The website's header had karl as the most important keyword. It was followed by tynan, front, and end which isn't as ranked as highly as karl. The next words the site uses is developer. umbraco was also included and will not be seen by search parsers.